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The productivity classic—now updated with powerful new tools.

You know that task you keep avoiding? The one that would actually move the needle—but somehow never gets done?

Legendary success coach Brian Tracy has the answer: Eat your frogs first.

Your “frog” is your most important, most challenging task. Tackle it first thing each morning, and everything else becomes easier. Procrastination loses its grip. Momentum builds.

Tracy's 21 battle-tested principles show you how to wake up knowing exactly what matters, break intimidating projects into action, eliminate what's holding you back, and build unstoppable momentum.

New in the fourth edition:

• New chapter: “Form New Habits, Become a New Person”—lasting productivity isn't willpower; it's rewiring your defaults
• Four accelerator systems for calendar organization, productivity, self-discipline, and task completion
• Discussion and action guide for immediate results

Decision. Discipline. Determination. These three essentials have transformed millions of lives.

Your most important work is waiting. Eat that frog.