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Don't Think About Purple Elephants is a little book that will revolutionize your life. It is based on a simple but important psychological law that impacts everyday communication. Flipping your thinking to utilize this law will dramatically improve every single relationship you care about: from how well you get on with your partner, children, and family to how well you work with your managers and staff. It will even boost your self-esteem and enhance your motivation and performance levels. Best of all, it's head-slappingly simple...