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How to unlock creative thinking and innovation in business. The meteor that will wipe out dinosaur thinking in today's world has already hit. How can we stand out in a changing landscape, to add more value, to cope with different expectations and be remarkable? Just one good idea could transform you business... What's the difference between a creative genius, capable of coming up with transformational profit making ideas for their business, and a straightforward, regular chief executive, who while doing a great job, finds that mythical elusive idea is 'just outside of conscious reach'? You'll learn the secret and surprising answer to this and many other questions in this intriguing book. Your creative thinking will allow you to be nimble, to be niche and to be able to notice and take advantages of opportunities.