Knygos.lt nariams
77,28 €
-35%
Įprastai
118,89 €
Doctor Who: The Unfolding Event -- Marketing, Merchandising and Mediatizing a Brand Anniversary
Knygos.lt nariams
77,28 €
-35%
Įprastai
118,89 €
- Išsiųsime per 12–18 d.d.
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
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- Autorius: Matt Hills
- Leidėjas: PALGRAVE PIVOT
- ISBN-10: 1137463317
- ISBN-13: 9781137463319
- Formatas: 14 x 21.6 x 1.3 cm, kieti viršeliai
- Kalba: Anglų
Doctor Who: The Unfolding Event -- Marketing, Merchandising and Mediatizing a Brand Anniversary (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
Knygos.lt nariams
77,28 €
-35%
Įprastai
118,89 €
Išsiųsime per 12–18 d.d.
- Autorius: Matt Hills
- Leidėjas: PALGRAVE PIVOT
- ISBN-10: 1137463317
- ISBN-13: 9781137463319
- Formatas: 14 x 21.6 x 1.3 cm, kieti viršeliai
- Kalba: Anglų
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
Atsiliepimai