- Išsiųsime per 10–14 d.d.
/images/books/10892496/9781529708172.jpg)
- Autorius: Lisa Spiller
- Leidėjas SAGE Publications Ltd
- ISBN-10 : 1529708176
- ISBN-13 : 9781529708172
- Formatas: 18.8 x 24.4 x 4.6 cm, minkšti viršeliai
- Kalba: Anglų
- Extra -15 % nuolaida šiai knygai su kodu: ENG15
Atsiliepimai
Aprašymas
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving.
With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.
EXTRA 15 % nuolaida
Kupono kodas: ENG15
Akcija baigiasi už 19:19:29
Nuolaidos kodas galioja perkant nuo 10 €. Nuolaidos nesumuojamos.
- Autorius: Lisa Spiller
- Leidėjas SAGE Publications Ltd
- ISBN-10: 1529708176
- ISBN-13: 9781529708172
- Formatas 18.8 x 24.4 x 4.6 cm, minkšti viršeliai
- Kalba: Anglų
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving.
With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.
Atsiliepimai