Knygos.lt nariams
79,58 €
-30%
Įprastai
113,69 €
Digital Strategies
Knygos.lt nariams
79,58 €
-30%
Įprastai
113,69 €
- Išsiųsime per 12–18 d.d.
Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn thefundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technolo…
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- Autorius: Regina Luttrell
- Leidėjas: Oxford University Press, USA
- ISBN-10: 0190925396
- ISBN-13: 9780190925390
- Formatas: 15.8 x 23.6 x 1.6 cm, minkšti viršeliai
- Kalba: Anglų
Atsiliepimai
Aprašymas
Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn thefundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social
intelligence to the profession.
Knygos.lt nariams
79,58 €
-30%
Įprastai
113,69 €
Išsiųsime per 12–18 d.d.
- Autorius: Regina Luttrell
- Leidėjas: Oxford University Press, USA
- ISBN-10: 0190925396
- ISBN-13: 9780190925390
- Formatas: 15.8 x 23.6 x 1.6 cm, minkšti viršeliai
- Kalba: Anglų
Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the
fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social
intelligence to the profession.
fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social
intelligence to the profession.
Atsiliepimai