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What is Success? And how do we get it? Why is it that some people are so successful in every area of their lives, and then others struggle just to complete the simplest of tasks? I believe the key to all success lies in our mindset - in how we think and see ourselves. To be truly successful in any area of our life, we have to believe that we will be. In this book Destination Mastery: 7 Steps to Viral Success, Ruben West uses the intricacies and patterns of the body's own immune system as an analogy to our success mindset. Comparing and contrasting the ideas of "self" and "foreign", he artfully explains how going through the process of changing your mindset, you can reprogram your mind to believe that what you once thought was impossible (foreign), is now not only attainable, but is your "new normal" (self).