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Decoding Women's Magazines
Decoding Women's Magazines
Knygos.lt klubas Knygos.lt nariams
91,41 €
-30%
Įprastai
130,59 €
  • Išsiųsime per 12–18 d.d.
A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.
  • Leidėjas:
  • ISBN-10: 0333535901
  • ISBN-13: 9780333535905
  • Formatas: 14 x 21.6 x 2 cm, minkšti viršeliai
  • Kalba: Anglų

Decoding Women's Magazines (el. knyga) (skaityta knyga) | knygos.lt

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A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.

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  • Autorius: Ellen McCracken
  • Leidėjas:
  • ISBN-10: 0333535901
  • ISBN-13: 9780333535905
  • Formatas: 14 x 21.6 x 2 cm, minkšti viršeliai
  • Kalba: Anglų

A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.

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