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- Autorius: Chip Heath, Dan Heath
- Leidėjas: Random House UK Ltd
- Metai: 2014
- Puslapiai: 316
- ISBN-10: 1847940862
- ISBN-13: 9781847940865
- Formatas: 13 x 19.8 x 2.5 cm, minkšti viršeliai
- Kalba: Anglų
- Extra -25 % nuolaida šiai knygai su kodu: ENG25
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Aprašymas
The bestselling authors of "Switch" explain how readers can overcome their brain's natural shortcomings and make better decisions. Drawing on decades of psychological research, they demonstrate how easy it is to avoid the pitfalls and find the best answers, with 4 principles to learn and follow. Builds on the success of Dan Ariely's "Predictably Irrational" and Jonah Lehrer's "The Decisive Moment".
EXTRA 25 % nuolaida su kodu: ENG25
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- Autorius: Chip Heath, Dan Heath
- Leidėjas: Random House UK Ltd
- Metai: 2014
- Puslapiai: 316
- ISBN-10: 1847940862
- ISBN-13: 9781847940865
- Formatas: 13 x 19.8 x 2.5 cm, minkšti viršeliai
- Kalba: Anglų
The bestselling authors of "Switch" explain how readers can overcome their brain's natural shortcomings and make better decisions. Drawing on decades of psychological research, they demonstrate how easy it is to avoid the pitfalls and find the best answers, with 4 principles to learn and follow. Builds on the success of Dan Ariely's "Predictably Irrational" and Jonah Lehrer's "The Decisive Moment".
Atsiliepimai