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- Autorius: Purushothaman
- Leidėjas: Infotech
- ISBN-10: 9837173394
- ISBN-13: 9789837173392
- Formatas: 15.2 x 22.9 x 1.1 cm, minkšti viršeliai
- Kalba: Anglų
Decision Making Styles of Adolescent Consumers the Consumer Socialization Perspective (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
India is experiencing an unparalleled increase in consumption. After deregulation in the early 1990s, the economy has undergone a significant transformation.
There is a substantial increase in discretionary money. In the past several years, Indians' spending and saving patterns have seen a remarkable upheaval.
McKinsey Global Institute research indicates that within a generation, the country would be dominated by upwardly mobile middle-class households that purchase luxury automobiles and designer clothing. In twenty years, the nation will surpass Germany as the fifth-largest consumer market in the globe. Since 1985, the proportion of the impoverished who earn less than Rs.90,000 per year has decreased from 93% to 54% of the population. 103 million individuals were lifted out of abject poverty.
- Autorius: Purushothaman
- Leidėjas: Infotech
- ISBN-10: 9837173394
- ISBN-13: 9789837173392
- Formatas: 15.2 x 22.9 x 1.1 cm, minkšti viršeliai
- Kalba: Anglų
India is experiencing an unparalleled increase in consumption. After deregulation in the early 1990s, the economy has undergone a significant transformation.
There is a substantial increase in discretionary money. In the past several years, Indians' spending and saving patterns have seen a remarkable upheaval.
McKinsey Global Institute research indicates that within a generation, the country would be dominated by upwardly mobile middle-class households that purchase luxury automobiles and designer clothing. In twenty years, the nation will surpass Germany as the fifth-largest consumer market in the globe. Since 1985, the proportion of the impoverished who earn less than Rs.90,000 per year has decreased from 93% to 54% of the population. 103 million individuals were lifted out of abject poverty.
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