Knygos.lt nariams
51,37 €
-30%
Įprastai
73,39 €
Cultural Strategy
Knygos.lt nariams
51,37 €
-30%
Įprastai
73,39 €
- Išsiųsime per 10–14 d.d.
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
/https://libri-media.knygos-static.lt/dde3a5da-e8da-4d60-835e-84f0f02a0f05/5)
- Autorius: Douglas Holt, Douglas Cameron
- Leidėjas: Oxford University Press
- Metai: 2012
- ISBN-10: 0199655855
- ISBN-13: 9780199655854
- Formatas: 15.4 x 23.9 x 2.5 cm, kieti viršeliai
- Kalba: Anglų
Atsiliepimai
Aprašymas
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
Knygos.lt nariams
51,37 €
-30%
Įprastai
73,39 €
Išsiųsime per 10–14 d.d.
- Autorius: Douglas Holt, Douglas Cameron
- Leidėjas: Oxford University Press
- Metai: 2012
- ISBN-10: 0199655855
- ISBN-13: 9780199655854
- Formatas: 15.4 x 23.9 x 2.5 cm, kieti viršeliai
- Kalba: Anglų
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
Atsiliepimai