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In this social media frenzied world every individual and company needs a CSO Chief Story Officer, and needs to become authentic and connected with others by discovering and sharing their personal story; doing so will create authentic relationships and loyal connected customers. People and companies today are losing their ability to connect with others in meaningful and authentic ways. Visit any shopping mall, college campus, or city park, and observe how focused people are on their smartphones. What you mostly see are zombies walking around with their heads down, staring at their screens, bumping into other zombies, but never engaging in conversation. It's time to wake up all the zombies. It's time to start becoming authentic, connected human beings.