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Few artists achieve fame and fortune, but that doesn't mean your creative life can't flourish. Writer, illustrator, zinemaker, and playwright Ayun Halliday interviewed dozens of creative people and shared her own experiences to produce this rallying cry for the "small potato"—someone whose focus is making cool, meaningful work and living a creative life rather than achieving wealth or celebrity. Sections range from the practice of artmaking to wrangling self-doubt to DIY marketing and self-promotion. Along the way, Halliday shows that your art can bring you satisfaction, success, community, and a modest income—without losing sight of your reasons for doing it in the first place.