- Išsiųsime per 10–14 d.d.
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- Autorius: Stefan Geissel
- Leidėjas: Lulu.com
- ISBN-10: 1471757323
- ISBN-13: 9781471757327
- Formatas: 15.2 x 22.9 x 1.6 cm, kieti viršeliai
- Kalba: Anglų
- Extra -15 % nuolaida šiai knygai su kodu: ENG15
Creating Breakthrough Innovations at Consumer Packaged Goods Companies (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
How to create successful new products for tomorrow? This research investigates how consumer companies can best improve their innovation performance by looking at best practices from other industries, contemporary concepts and theories about innovation, as well as basic insights into consumer understanding. The result is an exclusive guideline for companies to follow to restructure their innovation approach, lower their failure rate and launch highly successful new products. This research had been Stefan Geissel's final thesis for his German master's degree.
EXTRA 15 % nuolaida su kodu: ENG15
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- Autorius: Stefan Geissel
- Leidėjas: Lulu.com
- ISBN-10: 1471757323
- ISBN-13: 9781471757327
- Formatas: 15.2 x 22.9 x 1.6 cm, kieti viršeliai
- Kalba: Anglų Anglų
How to create successful new products for tomorrow? This research investigates how consumer companies can best improve their innovation performance by looking at best practices from other industries, contemporary concepts and theories about innovation, as well as basic insights into consumer understanding. The result is an exclusive guideline for companies to follow to restructure their innovation approach, lower their failure rate and launch highly successful new products. This research had been Stefan Geissel's final thesis for his German master's degree.
Atsiliepimai