54,31 €
63,89 €
-15% su kodu: ENG15
Corporate Social Responsibility
Corporate Social Responsibility
54,31
63,89 €
  • Išsiųsime per 12–18 d.d.
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-…
  • Leidėjas:
  • ISBN-10: 0471476110
  • ISBN-13: 9780471476115
  • Formatas: 16.1 x 23.9 x 2.8 cm, kieti viršeliai
  • Kalba: Anglų
  • Extra -15 % nuolaida šiai knygai su kodu: ENG15

Corporate Social Responsibility (el. knyga) (skaityta knyga) | knygos.lt

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Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

EXTRA 15 % nuolaida su kodu: ENG15

54,31
63,89 €
Išsiųsime per 12–18 d.d.

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  • Autorius: Kotler
  • Leidėjas:
  • ISBN-10: 0471476110
  • ISBN-13: 9780471476115
  • Formatas: 16.1 x 23.9 x 2.8 cm, kieti viršeliai
  • Kalba: Anglų Anglų

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

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