- Išparduota
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- Autorius: M. Herle, C. Rustema
- Metai: 2008
- Puslapiai: 248
- ISBN: 9789001406011
- Formatas: 17 x 25 cm, minkšti viršeliai
- Kalba: Anglų
Corporate Communication Worldwide: an introduction (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
Corporate Communication Worldwide: An Introduction by M. Herle provides a structured and accessible overview of how organizations communicate in an increasingly interconnected global environment. The book examines the foundations of corporate communication, including reputation management, stakeholder relations, internal communication, media interaction and strategic messaging. Herle highlights how cultural, political and economic differences shape communication practices across countries, offering comparative insights into global and regional approaches. Designed as an introductory text, it combines theoretical frameworks with practical examples, making it suitable for students, communication professionals and anyone seeking to understand how modern organizations manage information, identity and public perception on an international scale.
- Kaina: 12,69 €
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- Autorius: M. Herle, C. Rustema
- Metai: 2008
- Puslapiai: 248
- ISBN: 9789001406011
- Formatas: 17 x 25 cm, minkšti viršeliai
- Kalba: Anglų
Corporate Communication Worldwide: An Introduction by M. Herle provides a structured and accessible overview of how organizations communicate in an increasingly interconnected global environment. The book examines the foundations of corporate communication, including reputation management, stakeholder relations, internal communication, media interaction and strategic messaging. Herle highlights how cultural, political and economic differences shape communication practices across countries, offering comparative insights into global and regional approaches. Designed as an introductory text, it combines theoretical frameworks with practical examples, making it suitable for students, communication professionals and anyone seeking to understand how modern organizations manage information, identity and public perception on an international scale.
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