Corporate Communication and Sustainable Development (el. knyga) (skaityta knyga) | knygos.lt

Aprašymas

This book analyses transparency as a primary requirement for successful corporate governance and emphasizes its importance in all activities. It also examines how transparency finds expression in communication processes in external relationships.

The volume demonstrates how external communication can be executed in a transparent and reliable way: for instance, a disclosure should enhance the stakeholders' trust in the firm's ability to satisfy their needs and improve their assent to the firm's mission. The book discusses the aims of the International Integrated Reporting Council (IIRC) towards contributing to a sustainable global economy through "integrating thinking", thereby acquainting resource providers with the connections among the most significant components of the firm and external stakeholders. It showcases the value of integrated reporting in the relationships between financial and non-financial performance, which are sometimes underestimated by directors and managers. It also provides guidelines on carrying out an integrated reporting process which breaks down long-term value creation strategies to day-to-day operational activities, with potential impacts--positive or negative--on stakeholders.

The book will be an important resource for academics and practitioners interested in the contents, modification, and dissemination of corporate communication. It will also be useful to students, researchers and teachers in the fields of Business Administration, Journalism and Mass Communication, Public Administration and Governance, Digital and Online Media and Communication Technology. Additionally, the volume will appeal to professionals in the fields of Marketing, Advertising, Corporate Communication, Media and Public Relations Agencies, Event Management and Promotion.