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In this comprehensive, long-view study on the concept of the Neue or Moderne Frau (New or Modern Woman) that spans the Weimar Republic, Third Reich, post-war period, and a divided Germany, Contested Femininities explores how different political and social groups constructed images of women to present competing visions of the future. It takes the highly contested representations of women presented in the illustrated press and examines how they emerged as crucial markers of modernity. In doing so it reveals the surprising continuity of these images across political periods and reflects on how debates over paid work, the gender division of labor in the household, the politics of the body, and consumption, played a central role in how different German regimes defined the Modern Woman.