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Consumer Trends and New Product Opportunities in the Food Sector
Consumer Trends and New Product Opportunities in the Food Sector
Knygos.lt klubas Knygos.lt nariams
198,93 €
-30%
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284,19 €
  • Išsiųsime per 12–18 d.d.
The food sector is changing. Consumers want not only tasty and healthy food products, but products that are sustainable and authentic. At the same time, new developments in farming, food processing, and retailing open up new opportunities in the development of food products. Bridging these challenges and opportunities is a major task for food marketing. This book traces consumer trends regarding healthiness, sustainability, authenticity, and convenience. It gives an introduction to current deve…
  • Leidėjas:
  • ISBN-10: 9086863078
  • ISBN-13: 9789086863075
  • Formatas: 17 x 24 x 1.3 cm, minkšti viršeliai
  • Kalba: Anglų

Consumer Trends and New Product Opportunities in the Food Sector (el. knyga) (skaityta knyga) | knygos.lt

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The food sector is changing. Consumers want not only tasty and healthy food products, but products that are sustainable and authentic. At the same time, new developments in farming, food processing, and retailing open up new opportunities in the development of food products. Bridging these challenges and opportunities is a major task for food marketing. This book traces consumer trends regarding healthiness, sustainability, authenticity, and convenience. It gives an introduction to current developments in farming, in food processing technology, and in retailing. It also explains how segmentation and consumer-led product development can lead to new food products in response to these trends.

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  • Leidėjas:
  • ISBN-10: 9086863078
  • ISBN-13: 9789086863075
  • Formatas: 17 x 24 x 1.3 cm, minkšti viršeliai
  • Kalba: Anglų

The food sector is changing. Consumers want not only tasty and healthy food products, but products that are sustainable and authentic. At the same time, new developments in farming, food processing, and retailing open up new opportunities in the development of food products. Bridging these challenges and opportunities is a major task for food marketing. This book traces consumer trends regarding healthiness, sustainability, authenticity, and convenience. It gives an introduction to current developments in farming, in food processing technology, and in retailing. It also explains how segmentation and consumer-led product development can lead to new food products in response to these trends.

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