Atsiliepimai

(2.00 Goodreads įvertinimas)

Įvertink ir tu! Visi atsiliepimai

Aprašymas

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.