- Išparduota
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- Autorius: Marieke de Mooij
- Metai: 2004
- Puslapiai: 345
- ISBN: 0761926690
- Formatas: 14 x 22 cm, minkšti viršeliai
- Kalba: Anglų
Atsiliepimai
Aprašymas
Consumer Behavior and Culture reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects across the world. reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects across the world.
- Kaina: 18,99 €
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- Autorius: Marieke de Mooij
- Metai: 2004
- Puslapiai: 345
- ISBN: 0761926690
- Formatas: 14 x 22 cm, minkšti viršeliai
- Kalba: Anglų
Consumer Behavior and Culture reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects across the world. reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects across the world.
Atsiliepimai