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- Autorius: S Tamer Cavusgil
- Leidėjas: Business Expert Press
- ISBN-10: 1606490257
- ISBN-13: 9781606490259
- Formatas: 15.2 x 22.9 x 0.7 cm, minkšti viršeliai
- Kalba: Anglų
Conducting Market Research for International Business (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
- Autorius: S Tamer Cavusgil
- Leidėjas: Business Expert Press
- ISBN-10: 1606490257
- ISBN-13: 9781606490259
- Formatas: 15.2 x 22.9 x 0.7 cm, minkšti viršeliai
- Kalba: Anglų
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
Atsiliepimai