Knygos.lt nariams
137,12 €
-30%
Įprastai
195,89 €
City Branding and New Media
Knygos.lt nariams
137,12 €
-30%
Įprastai
195,89 €
- Išsiųsime per 12–18 d.d.
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
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- Autorius: M Paganoni
- Leidėjas: PALGRAVE PIVOT
- ISBN-10: 1137387955
- ISBN-13: 9781137387950
- Formatas: 14 x 21.6 x 1.4 cm, kieti viršeliai
- Kalba: Anglų
Atsiliepimai
Aprašymas
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
Knygos.lt nariams
137,12 €
-30%
Įprastai
195,89 €
Išsiųsime per 12–18 d.d.
- Autorius: M Paganoni
- Leidėjas: PALGRAVE PIVOT
- ISBN-10: 1137387955
- ISBN-13: 9781137387950
- Formatas: 14 x 21.6 x 1.4 cm, kieti viršeliai
- Kalba: Anglų
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
Atsiliepimai