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Changing the World Is the Only Fit Work for a Grown Man
Changing the World Is the Only Fit Work for a Grown Man
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Changing the World Is the Only Fit Work for a Grown Man
Changing the World Is the Only Fit Work for a Grown Man
Perskaityta: 34,79 €
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and…
SKAITYTA KNYGA
  • Leidėjas:
  • ISBN-10: 0957151500
  • ISBN-13: 9780957151505
  • Formatas: 15.2 x 22.9 x 1.2 cm, minkšti viršeliai
  • Kalba: Anglų

Changing the World Is the Only Fit Work for a Grown Man (el. knyga) (skaityta knyga) | knygos.lt

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This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.

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  • Autorius: Steve Harrison
  • Leidėjas:
  • ISBN-10: 0957151500
  • ISBN-13: 9780957151505
  • Formatas: 15.2 x 22.9 x 1.2 cm, minkšti viršeliai
  • Kalba: Anglų

This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.

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