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Knygos.lt nariams
- Išsiųsime per 12–18 d.d.
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- Leidėjas: Business Science Reference
- ISBN-10: 1466673931
- ISBN-13: 9781466673939
- Formatas: 17.8 x 25.4 x 2.5 cm, kieti viršeliai
- Kalba: Anglų
Cases on Branding Strategies and Product Development (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
- Leidėjas: Business Science Reference
- ISBN-10: 1466673931
- ISBN-13: 9781466673939
- Formatas: 17.8 x 25.4 x 2.5 cm, kieti viršeliai
- Kalba: Anglų
The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
Atsiliepimai