Knygos.lt nariams
Knygos.lt nariams
- Išsiųsime per 12–18 d.d.
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- Autorius: John L Fortenberry
- Leidėjas: Jones & Bartlett Publishers
- ISBN-10: 0763764485
- ISBN-13: 9780763764487
- Formatas: 15 x 22.6 x 1.3 cm, minkšti viršeliai
- Kalba: Anglų
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Aprašymas
Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor's materials.
- Autorius: John L Fortenberry
- Leidėjas: Jones & Bartlett Publishers
- ISBN-10: 0763764485
- ISBN-13: 9780763764487
- Formatas: 15 x 22.6 x 1.3 cm, minkšti viršeliai
- Kalba: Anglų
Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor's materials.
Atsiliepimai