21,92 €
25,79 €
-15% su kodu: ENG15
Ca$hvertising
21,92 € 
- Išsiųsime per 10–14 d.d.
Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than non-headline copy.FACT! Ads with sale prices draw 20 percent more attention.FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.FACT! Four-color ads…
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- Autorius: Drew Eric Whitman
- Leidėjas: Career Press
- ISBN-10: 1601630328
- ISBN-13: 9781601630322
- Formatas: 15 x 22.1 x 1.5 cm, minkšti viršeliai
- Kalba: Anglų
- Extra -15 % nuolaida šiai knygai su kodu: ENG15
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Aprašymas
Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?
FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than non-headline copy.
FACT! Ads with sale prices draw 20 percent more attention.
FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.
FACT! Four-color ads are up to 45 percent more effective than black and white. New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:
EXTRA 15 % nuolaida su kodu: ENG15
21,92 €
25,79 €
Išsiųsime per 10–14 d.d.
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- Autorius: Drew Eric Whitman
- Leidėjas: Career Press
- ISBN-10: 1601630328
- ISBN-13: 9781601630322
- Formatas: 15 x 22.1 x 1.5 cm, minkšti viršeliai
- Kalba: Anglų Anglų
Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?
FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than non-headline copy.
FACT! Ads with sale prices draw 20 percent more attention.
FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.
FACT! Four-color ads are up to 45 percent more effective than black and white. New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:
Atsiliepimai