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Knygos.lt nariams
- Išsiųsime per 12–18 d.d.
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- Leidėjas: Emerald Group Publishing
- ISBN-10: 1780525761
- ISBN-13: 9781780525761
- Formatas: 15.5 x 23.1 x 3.3 cm, kieti viršeliai
- Kalba: Anglų
Business-To-Business Marketing Management (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills?
- Leidėjas: Emerald Group Publishing
- ISBN-10: 1780525761
- ISBN-13: 9781780525761
- Formatas: 15.5 x 23.1 x 3.3 cm, kieti viršeliai
- Kalba: Anglų
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills?
Atsiliepimai