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'Building Competitive Firms: Incentives and Capabilities' explains how firms become competitive in language suitable for both technical and non-technical readers. A simple analytical framework integrates elements such as competition policy, corporate governance, foreign direct investment, innovation readiness, intellectual property rights, e-commerce and supply chain management. These 'behind-the-border' elements are pivotal to shaping the investment climate in any country and enhancing the benefits of trade liberalization. Each of these themes is discussed in detail with a focus on policy design and international best practice in implementation.