Brand Power Built in (el. knyga) (skaityta knyga) | Lifang He | knygos.lt

Aprašymas

What separates trillion-dollar tech giants from failed startups isn't just superior technology--it's their ability to forge deep human connections through their products from day one.

Discover a proven framework for integrating brand strategy into the earliest stages and embedding it at the heart of your product for lasting impact.

If your product isn't gaining traction, the problem isn't your features.

Most tech companies misunderstand branding, treating it as just advertising or a logo, activated too late to make a meaningful impact. The result? Products that fail to stand out or connect with customers. In Brand Power Built In, you'll discover a transformative approach that brings brand strategy upstream, integrating it with product vision and business strategy from the start.

Drawing from interviews with founders, product leaders, and marketing executives, as well as firsthand experience launching and scaling products for Apple and Amazon, Lifang He, one of the world's leading experts on brand strategy, presents a practical playbook that redefines how

you drive innovation and create impact by:

Building brand power into product development, go-to-market, and scaling to drive sustainable growth Transforming product development to craft differentiated, lasting customer experiences Maximizing product success with rich case studies featuring Airbnb, Rivian, Ring, Robinhood, Figma, and many others Navigating AI's impact on branding, customer experience, and product growth

If you're launching a product, scaling a business, or transforming a company, this book gives you the tools to create products that forge meaningful connections with customers and stand the test of time.