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Historically, India has been a country of small businesses and a nation of entrepreneurial strivers. While the notion of job is a relatively modern-day invention, entrepreneurship is in our DNA, which could be why small businesses continue to power the Indian growth story even today. Post-pandemic, economies all over the world are encouraging the small entrepreneur and India is no exception.

Big Country, Little Business will teach you not only how to avoid common missteps while setting up your new business, but also help it thrive. This book is packed with exceptional examples, networking toolkits, funding advice and detailed how-to guides for launching your new venture, and also has over 100 business ideas for those seeking inspiration.

Award-winning educationist and social entrepreneur Santosh Choubey, along with Dr. Siddharth Chaturvedi and Dr Pallavi Rao-Chaturvedi, have drafted this book from the experiences of thousands of micro-enterprises that they have helped set up, reflecting in-depth understanding of the small business environment. If you've always wanted to be your own boss, Big Country, Little Business will give you just the impetus you need.