- Išparduota
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- Autorius: Mark Schaefer
- Metai: 2023
- Puslapiai: 267
- ISBN: 9781733553391
- Formatas: 14 x 22 cm, minkšti viršeliai
- Kalba: Anglų
Belonging to the Brand: Why Community is the Last Great Marketing (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
Bestselling author and futurist Mark Schaefer explains why community is a massively overlooked marketing opportunity. While "community" isn't new, he explains how three major trends are colliding in a way to make brand communities the future of marketing strategy. Highlights include:
- Connecting the dots between social media, content marketing, and community
- Practical steps to create your own brand community
- A solution to the problem of measuring ROI of community
- How a community strategy upends traditional marketing management
- The unexpected psychological connection between communities and brands
- How GenZ views community in a different way -- a wake-up call for brands!
Through extensive research, diverse case studies, and expert interviews, Schaefer provides a compelling and actionable blueprint for the modern brand community. This is an unmissable work from one of marketing's leading thought leaders.
- Kaina: 24,99 €
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Pardavėjo reitingas: 94%
- Autorius: Mark Schaefer
- Metai: 2023
- Puslapiai: 267
- ISBN: 9781733553391
- Formatas: 14 x 22 cm, minkšti viršeliai
- Kalba: Anglų
Bestselling author and futurist Mark Schaefer explains why community is a massively overlooked marketing opportunity. While "community" isn't new, he explains how three major trends are colliding in a way to make brand communities the future of marketing strategy. Highlights include:
- Connecting the dots between social media, content marketing, and community
- Practical steps to create your own brand community
- A solution to the problem of measuring ROI of community
- How a community strategy upends traditional marketing management
- The unexpected psychological connection between communities and brands
- How GenZ views community in a different way -- a wake-up call for brands!
Through extensive research, diverse case studies, and expert interviews, Schaefer provides a compelling and actionable blueprint for the modern brand community. This is an unmissable work from one of marketing's leading thought leaders.
Atsiliepimai