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Event planning can be an exciting, rewarding, and fabulously fun vocation, but it takes more than just knowing how to throw a great party if you want to make it work. In Behind the Red Velvet Curtain, Cindy Y. Lo, shares her insights and stories about how she built an international award-winning company, Red Velvet Events (RED VELVET), and made it a roaring success. From Cindy's triumphs-and from her mistakes-you'll learn how to- Unlock your creativity- Find the right clients- Handle finances- Take risks- Master networking- Use social media as a powerful business tool- Define your company culture- And more. Behind the Red Velvet Curtain is your guide to professional event planning greatness. With Cindy's help, you'll soon Outplan. Outplay. Outparty!(R) the competition with a profitable new career that you can be passionate about.