Knygos.lt nariams
47,38 €
-30%
Įprastai
67,69 €
Basics Advertising 02: Art Direction
Knygos.lt nariams
47,38 €
-30%
Įprastai
67,69 €
- Išsiųsime per 12–18 d.d.
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from tr…
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- Autorius: Nik Mahon
- Leidėjas: AVA Publishing
- Metai: 2010
- Puslapiai: 184
- ISBN-10: 2940411212
- ISBN-13: 9782940411214
- Formatas: 16.5 x 23.2 x 1.7 cm, minkšti viršeliai
- Kalba: Anglų
Atsiliepimai
Aprašymas
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.
The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Knygos.lt nariams
47,38 €
-30%
Įprastai
67,69 €
Išsiųsime per 12–18 d.d.
- Autorius: Nik Mahon
- Leidėjas: AVA Publishing
- Metai: 2010
- Puslapiai: 184
- ISBN-10: 2940411212
- ISBN-13: 9782940411214
- Formatas: 16.5 x 23.2 x 1.7 cm, minkšti viršeliai
- Kalba: Anglų
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.
The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Atsiliepimai