Knygos.lt nariams
Knygos.lt nariams
- Išsiųsime per 12–18 d.d.
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- Autorius: Don Wright
- Leidėjas: John Wiley & Sons, Inc.
- ISBN-10: 0471522643
- ISBN-13: 9780471522645
- Formatas: 16.2 x 23.7 x 2.2 cm, kieti viršeliai
- Kalba: Anglų
Atsiliepimai
Aprašymas
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.
- Autorius: Don Wright
- Leidėjas: John Wiley & Sons, Inc.
- ISBN-10: 0471522643
- ISBN-13: 9780471522645
- Formatas: 16.2 x 23.7 x 2.2 cm, kieti viršeliai
- Kalba: Anglų
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.
Atsiliepimai