Attention is the New Currency (el. knyga) (skaityta knyga) | knygos.lt

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A savvy, real-world guide to creating a profitable social media presence that stands out in an oversaturated industry

Today, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field.

But how do you create a lasting platform that can thrive in a swamp of competing content?

A practical guide to smart social media strategy, Attention Is the New Currency breaks down the complex ins-and-outs of the influencer industry into a step-by-step plan to stand out, get paid, and leverage your platform to make a difference. Sisters Marissa Rachel and Shanna Lisa—veteran creators with billions of views and past brand deals with Disney, Marvel, and Amazon—share candid advice to help you:

• Identify your niche and authentically connect with your audience
• Stay on top of trends, understand your analytics, and strategically go viral
• Gracefully navigate online hate and create a cancel-proof personal platform
• Establish steady business practices for yourself and healthy, burnout-free boundaries
• Reach out to brands, write winning pitches, and land your dream partnerships