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Fantastic projects by 30 of the most relevant professionals in this field. This new addition to the "Architecture Today" series presents exciting projects from around the world. Bars, restaurants, shops and boutiques, hotels, cafes...The role that architecture plays in branding, marketing, and the ultimate success or failure of commercial ventures cannot be underestimated; indeed, the relationship between the architecture of this spaces and customer behavior is increasingly researched and highly specialized subject. This book illustrates the potential of such collaborations. A reference volume for retailers, merchandisers, interior designers and architects.