Annotated instructor's edition 2nd ed. Marketing: An introduction (el. knyga) (skaityta knyga) | knygos.lt

Aprašymas

The "Annotated Instructor's Edition 2nd ed. Marketing: An Introduction" is a specialized version of a marketing textbook designed primarily for educators. Such editions typically include the standard student content along with additional materials like answers to exercises, teaching notes, lesson plans, and sample tests to assist instructors in course preparation and delivery. BOOKSCOUTER.COM This particular edition, published in 1990 by Prentice-Hall, spans 592 pages and is authored by George Franke. OPENLIBRARY.ORG It serves as an introduction to marketing principles, covering foundational topics such as market research, consumer behavior, product development, pricing strategies, distribution channels, and promotional tactics. The inclusion of annotations and instructional resources aims to provide educators with comprehensive tools to effectively teach these concepts. It's important to note that while the core content aligns with the student edition, the annotated instructor's edition contains supplementary materials not typically found in the standard version. These additions are intended to enhance the teaching experience by offering insights and resources tailored for instructional use.