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Knygos.lt nariams
- Išsiųsime per 12–18 d.d.
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- Leidėjas: Business Science Reference
- ISBN-10: 1466682620
- ISBN-13: 9781466682627
- Formatas: 21.6 x 27.9 x 2.4 cm, kieti viršeliai
- Kalba: Anglų
Analyzing the Cultural Diversity of Consumers in the Global Marketplace (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
- Leidėjas: Business Science Reference
- ISBN-10: 1466682620
- ISBN-13: 9781466682627
- Formatas: 21.6 x 27.9 x 2.4 cm, kieti viršeliai
- Kalba: Anglų
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
Atsiliepimai