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- Autorius: Dominik Kemsa
- Leidėjas: Springer Gabler
- Metai: 2019
- Puslapiai: 125
- ISBN-10: 3658247037
- ISBN-13: 9783658247034
- Formatas: 14.8 x 21 x 0.8 cm, minkšti viršeliai
- Kalba: Anglų
An Investor's Perspective on Marketing Excellence (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
Dominik Kemsa develops a comprehensive framework to objectively assess a firm's position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the source of sustained competitive advantage and concomitant superior firm performance. Conducting a large-scale literature review and synthesizing the findings from different research areas, this book finds that MEXC can be measured with the help of a set of 25 secondary data indicants, which are aggregated to a MEXC dashboard.
- Autorius: Dominik Kemsa
- Leidėjas: Springer Gabler
- Metai: 2019
- Puslapiai: 125
- ISBN-10: 3658247037
- ISBN-13: 9783658247034
- Formatas: 14.8 x 21 x 0.8 cm, minkšti viršeliai
- Kalba: Anglų
Dominik Kemsa develops a comprehensive framework to objectively assess a firm's position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the source of sustained competitive advantage and concomitant superior firm performance. Conducting a large-scale literature review and synthesizing the findings from different research areas, this book finds that MEXC can be measured with the help of a set of 25 secondary data indicants, which are aggregated to a MEXC dashboard.
Atsiliepimai