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An Integrative Approach to Innovation Management
An Integrative Approach to Innovation Management
Knygos.lt klubas Knygos.lt nariams
83,57 €
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Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.
  • Leidėjas:
  • Metai: 2011
  • Puslapiai: 97
  • ISBN-10: 3834933384
  • ISBN-13: 9783834933386
  • Formatas: 14.8 x 21 x 0.6 cm, minkšti viršeliai
  • Kalba: Anglų

An Integrative Approach to Innovation Management (el. knyga) (skaityta knyga) | knygos.lt

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Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.

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  • Autorius: Nicolas Zacharias
  • Leidėjas:
  • Metai: 2011
  • Puslapiai: 97
  • ISBN-10: 3834933384
  • ISBN-13: 9783834933386
  • Formatas: 14.8 x 21 x 0.6 cm, minkšti viršeliai
  • Kalba: Anglų

Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.

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