Agile Product and Project Management (el. knyga) (skaityta knyga) | knygos.lt

Aprašymas

Introduction: The Role of Project and Product Management in IT

This chapter covers the history of project management as a profession and uses IT industry examples to show the need for incremental and iterative delivery, a collaborative work environment, innovation, and a customer-centric approach to product delivery. It incorporates an interactive review of the primary Agile delivery frameworks.

CLASS ACTIVITY: COMPARE TRADITIONAL AND AGILE FRAMEWORKS

CASE STUDY: FROM BLOCKBUSTER TO NETFLIX

SIMULATION PROJECT: A BUSINESS IDEA

QUESTIONS AND ANSWERS. TOPIC: IT DELIVERY VALUES AND PRINCIPLES.

HOMEWORK ASSIGNMENT: PROJECT MANAGEMENT IN IT

Part I: Building the RIGHT IT Product

Chapter 1. Starting your IT Project with Why

This chapter covers the OKR (Objectives and Key Results) framework as a part of the project management. It outlines why every project has to align with organizational objectives and shows how these objectives are used to measure project success. In addition, it explains the difference between a project and a product and introduces the distinction between project and product management in all primary project management frameworks.

CLASS ACTIVITY: REVIEW MISSION STATEMENTS AND OKRS FOR APPLE, AIRBNB, DISNEY, FACEBOOK, ALZHEIMER ASSOCIATION

CASE STUDY: MEASURE WHAT MATTERS (BONO CASE STUDY)

SIMULATION PROJECT: CREATE YOUR OKRS

TEMPLATES: OKR TEMPLATE

QUESTIONS AND ANSWERS. TOPIC: GOOD AND NOT-SO-GOOD OKRS. OKRS FOR IT

HOMEWORK ASSIGNMENT: OKR CRITIQUE

ADDITIONAL SOURCES (A LIST OF ONLINE RESOURCES AND RELEVANT MATERIALS TO REVIEW): MEASURE WHAT MATTERS BY JOHN DOERR

Chapter 2. Getting to Know Your Customer

CLASS ACTIVITY: CREATE A CUSTOMER PERSONA TYPE

CASE STUDY: KNOW YOUR CUSTOMER

SIMULATION PROJECT: EMPATHY MAP

TEMPLATES: PERSONA DEFINITION

QUESTIONS AND ANSWERS: PERSONA REVIEW AND TARGET MARKET ANALYSIS

1 There may be further changes to content outlined in this document, including but not limited to case studies, examples, or subsections. The structure and the number of chapters will remain as stated.

HOMEWORK ASSIGNMENT: DESCRIBE PERSONAS FOR FIVE WELL-KNOWN IT COMPANIES

ADDITIONAL SOURCES (A LIST OF ONLINE RESOURCES AND RELEVANT MATERIALS TO REVIEW): LEAN UX BY JEFF GOTHELF

Chapter 3. Validating the Product Hypothesis in IT Projects

This chapter covers the Lean Startup framework of product design, based on the "build-measure-learn" feedback loop, and compares it with Waterfall requirements gathering and project scope management. Once the customer is identified, it is essential to validate whether our understanding of the customer's need is accurate. This chapter introduces the concepts of customer hypothesis, validation, minimum viable product (MVP), and the principles of making a decision to pivot or persevere. It describes the non-linear nature of lean startup validation, which is equally relevant for IT projects.

CLASS ACTIVITY: DEFINE AN EXPERIMENT BASED ON AN IT PRODUCT

CASE STUDY: AMAZON FIRE AND GOOGLE PLUS

TEMPLATES: VALIDATION CANVAS F