Knygos.lt nariams
83,57 €
-30%
Įprastai
119,39 €
A Theory of Marketing
Knygos.lt nariams
83,57 €
-30%
Įprastai
119,39 €
- Išsiųsime per 12–18 d.d.
Marius Lüdicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way.
/images/books/13371054/9783835003040.jpg)
- Leidėjas: Deutscher Universitätsverlag
- Metai: 2006
- Puslapiai: 191
- ISBN-10: 3835003046
- ISBN-13: 9783835003040
- Formatas: 14.8 x 21 x 1.2 cm, minkšti viršeliai
- Kalba: Anglų
A Theory of Marketing (el. knyga) (skaityta knyga) | knygos.lt
Atsiliepimai
Aprašymas
Marius Lüdicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way.
Knygos.lt nariams
83,57 €
-30%
Įprastai
119,39 €
Išsiųsime per 12–18 d.d.
- Leidėjas: Deutscher Universitätsverlag
- Metai: 2006
- Puslapiai: 191
- ISBN-10: 3835003046
- ISBN-13: 9783835003040
- Formatas: 14.8 x 21 x 1.2 cm, minkšti viršeliai
- Kalba: Anglų
Marius Lüdicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way.
Atsiliepimai