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A Journey Towards Happiness Management as a Leitmotiv for Well-Being, Social Marketing and Business Success
A Journey Towards Happiness Management as a Leitmotiv for Well-Being, Social Marketing and Business Success
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In a world increasingly focused on efficiency and productivity, this publication explores the often-overlooked role of happiness and well-being in driving sustainable success. This book brings together leading research and practical insights, offering a framework for integrating happiness into business strategy, leadership, and social marketing. From "happy leadership" concepts to assessing well-being through artificial intelligence, the chapters illuminate how fostering a positive, engaged wor…

A Journey Towards Happiness Management as a Leitmotiv for Well-Being, Social Marketing and Business Success (el. knyga) (skaityta knyga) | knygos.lt

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In a world increasingly focused on efficiency and productivity, this publication explores the often-overlooked role of happiness and well-being in driving sustainable success. This book brings together leading research and practical insights, offering a framework for integrating happiness into business strategy, leadership, and social marketing. From "happy leadership" concepts to assessing well-being through artificial intelligence, the chapters illuminate how fostering a positive, engaged workplace enhances productivity, loyalty, and organizational resilience. Whether you are a leader, entrepreneur, or academic, this comprehensive guide provides actionable strategies to create happier teams, engage communities, and ultimately achieve lasting success in today's complex, global environment.

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In a world increasingly focused on efficiency and productivity, this publication explores the often-overlooked role of happiness and well-being in driving sustainable success. This book brings together leading research and practical insights, offering a framework for integrating happiness into business strategy, leadership, and social marketing. From "happy leadership" concepts to assessing well-being through artificial intelligence, the chapters illuminate how fostering a positive, engaged workplace enhances productivity, loyalty, and organizational resilience. Whether you are a leader, entrepreneur, or academic, this comprehensive guide provides actionable strategies to create happier teams, engage communities, and ultimately achieve lasting success in today's complex, global environment.

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