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A Conceptual Study on Prospects of Retail Marketing
A Conceptual Study on Prospects of Retail Marketing
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1.1 INTRODUCTIONThis topic is opened with an overview of Retailing, Retail Marketing, and Retailerswith distribution channels. Retailing has its traces in past centuries but its systematic studyis necessitated in recent years due to the changes in the elements of retailing. With thisregards Retail Marketing Mix, Direct Marketing, The Wheel of Retailing, Level ofServices and Micromarketing in Retailing, Rural Retailing, and Importance of HRM inRetailing can be categorized. The success or failure…

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1.1 INTRODUCTION

This topic is opened with an overview of Retailing, Retail Marketing, and Retailers

with distribution channels. Retailing has its traces in past centuries but its systematic study

is necessitated in recent years due to the changes in the elements of retailing. With this

regards Retail Marketing Mix, Direct Marketing, The Wheel of Retailing, Level of

Services and Micromarketing in Retailing, Rural Retailing, and Importance of HRM in

Retailing can be categorized. The success or failure of retailers is largely dependent on their

marketing efficiency and ability of understanding and serve the needs of the consumers.

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1.1 INTRODUCTION

This topic is opened with an overview of Retailing, Retail Marketing, and Retailers

with distribution channels. Retailing has its traces in past centuries but its systematic study

is necessitated in recent years due to the changes in the elements of retailing. With this

regards Retail Marketing Mix, Direct Marketing, The Wheel of Retailing, Level of

Services and Micromarketing in Retailing, Rural Retailing, and Importance of HRM in

Retailing can be categorized. The success or failure of retailers is largely dependent on their

marketing efficiency and ability of understanding and serve the needs of the consumers.

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