# PLAN to WIN tweet Book01 (el. knyga) (skaityta knyga) | knygos.lt

Aprašymas

A sound territory/strategic account plan is essential to make the best use of your limited time and resources--especially in business-to-business selling. And, the effective execution of your plan will enable you to produce better results. To help accomplish your goals in this challenging environment, this book explores a broad range of sales strategy topics focused on developing and executing a winning plan, including:

• Leveraging industry trends in your market segment, geography, and vertical industry segment
• Growing high leverage customers
• Penetrating new accounts, such as high-probability target prospects
• Working with partners to improve results
• Developing and implementing your action plan
• Ensuring the right level of management engagement

If you are an account manager, the material in this book will enable you to:

• Create insightful and achievable territory and target account plans
• Enhance or improve existing plans
• Develop and deploy winning strategies to penetrate and retain key accounts
• Improve your time and territory management for maximum return

• Adopt/adapt proven planning tools into current practices
• Provide better sales coaching to your sales team on planning techniques
• Better monitor your sales team's leading indicators, wins and losses to respond quickly, and fine-tune your approach
• Improve sales and marketing alignment
• Manage change to enhance your team's sales productivity