Your Ad Here (el. knyga) (skaityta knyga) | Michael Serazio | knygos.lt

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OC It is a truism that, in media, everyone knows they are being sold something all the time. It is exactly because of this that we become blind to the subtle seductions of contemporary commercial cultureOCoand Michael Serazio is here to open our eyes.OCO OCoMark Deuze, author of Media Life and Media Work a OC Michael Serazio has produced an extremely important and engaging book: well researched and highly readable, it provides a detailed and compelling account of the mechanisms of consumer governance at work in the digital age. It deserves a wide readership among scholars and students alike.OCO OCoLiz Moor, Goldsmiths, University of London a Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. aIn Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of OC guerrilla marketingOCO as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the AmericaOCOs Army video game to Pabst Blue RibbonOCOs OC hipster hijack, OCO from buzz agent bloggers and tweeters to The Dark Knight OCOs OC Why So Serious?OCO social labyrinth. a Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of OC hidden persuadersOCO optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell. a Michael Serazio ais an Assistant Professor in the Department of Communication at Fairfield University. An award-winning former journalist, he continues to write about popular culture, advertising, and new media fora The Atlantic, among other publications. a In thea Postmillennial Pop aseries a