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Although girls and women account for approximately 40 percent of all athletes in the United States, they receive only 4 percent of the total sport media coverage. SportsCenter, ESPN's flagship program, dedicates less than 2 percent of its airtime to women. Local news networks devote less than 5 percent of their programming to women's sports. Excluding Sports Illustrated's annual "Swimsuit Issue," women appear on just 4.9 percent of the magazine's covers.
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