42,79 €
Winning the Battle for Relevance
Winning the Battle for Relevance
  • Išparduota
Winning the Battle for Relevance
Winning the Battle for Relevance
El. knyga:
42,79 €
We are living in a time of upheaval. Once-lucrative revenue models are under siege. Market structures and distribution channels that have been stable for decades are crumbling before our eyes.The demise of brands such as Kodak, Borders and HMV Music leaves us with little doubt – shift is happening and no organization or brand is immune to extinction.In this landmark new release, three-time bestselling author Michael McQueen explores the five reasons why even the greatest become obsolete. More i…
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  • Autorius: Michael McQueen
  • Leidėjas:
  • Metai: 2013
  • ISBN: 9781626755741
  • ISBN-10: 1626755744
  • ISBN-13: 9781626755741
  • Formatas: ACSM ?
  • Kalba: Anglų

Winning the Battle for Relevance (el. knyga) (skaityta knyga) | knygos.lt

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We are living in a time of upheaval. Once-lucrative revenue models are under siege. Market structures and distribution channels that have been stable for decades are crumbling before our eyes.

The demise of brands such as Kodak, Borders and HMV Music leaves us with little doubt – shift is happening and no organization or brand is immune to extinction.

In this landmark new release, three-time bestselling author Michael McQueen explores the five reasons why even the greatest become obsolete. More importantly, Michael looks at what separates the enduring from the endangered. Highlighting principles
and lessons from businesses such as Lego, IKEA and Volvo, he identifies six keys to successfully navigating the headwinds of change.

42,79 €
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We are living in a time of upheaval. Once-lucrative revenue models are under siege. Market structures and distribution channels that have been stable for decades are crumbling before our eyes.

The demise of brands such as Kodak, Borders and HMV Music leaves us with little doubt – shift is happening and no organization or brand is immune to extinction.

In this landmark new release, three-time bestselling author Michael McQueen explores the five reasons why even the greatest become obsolete. More importantly, Michael looks at what separates the enduring from the endangered. Highlighting principles
and lessons from businesses such as Lego, IKEA and Volvo, he identifies six keys to successfully navigating the headwinds of change.

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