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How has sport, starting as the happy games of childhood, become branded as an endless competition of 'winning' and 'losing'? Why is the public apparently 'unperturbed' with humiliating so many people? It can 'cost' five thousand 'losers' to produce one 'winner' - sport, a 'weapon of mass destruction'. Will to Win tries to explain why millions trek weekly to its myriad global chapels/stadiums for worship, blessing and succour, and how it spreads its tentacles across the globe, and floods daily media. And how it has the confidence to believe its 'winners' can teach the community how to become 'successful' in business and life. This book is a work of reflection by a social scientist.